PDA

View Full Version : Verizon Sues Time Warner Cable for False Advertising



Wolfeymole
14-04-2008, 11:16 AM
Humorous ads poke Verizon in all the wrong ways

A friendly rivalry between Time Warner Cable and Verizon FiOS turned serious this Wednesday (http://online.wsj.com/article/SB120785341910105451.html?mod=googlenews_wsj), with Verizon suing Time Warner over claims of false advertising.
The suit refers to a recent ad campaign launched by Time Warner (viewable here (http://www.timewarnercable.com/MediaLibrary/4/50/Content%20Management/HomePage/Reskin%20Video/Fiber%2060%20SEC%203%2018%20VERS.swf)), featuring an annoying door-to-door salesman who uses an excessively uppity sales pitch and special effects to call Verizon’s service inferior: a shortened version (http://www.youtube.com/watch?v=I-8tti1pSlw) of the ad infers that Time Warner had fiber optic before Verizon, and a longer version insinuates that Verizon FiOS TV requires a satellite connection.
Verizon is asking the courts for a permanent injunction against the spots, $75,000 in damages, as well as the creation of a follow-up ad to correct the errors.
In Time Warner’s defense, both points raised are somewhat true: in a handful of markets, Verizon partners with DirecTV to offer video service via satellite when it would be otherwise unavailable, and both companies have used fiber optics in their backend for some time now: “All network companies have used some fiber for more than a decade (http://policyblog.verizon.com/policyblog/blogs/policyblog/czblogger1/422/nice-try.aspx),” writes Verizon Executive Director of External Communications John Czwartacki, “but only one, Verizon, takes that fiber all the way to your door.“
Time Warner spokesman Alex Dudley called the suit “without merit,” noting that the company “[looks] forward to defending against it in the appropriate venue.”
The two companies’ rivalry began when telecommunications giant Verizon made forays into the TV and internet space, in an attempt to crack the satellite/cable TV monopoly held by companies like Time Warner and Comcast. The battleground – really a free-for-all match between Verizon, AT&T, Time Warner, Comcast, and a handful of other carriers as they make inroads into each others’ territories – has since widened with the advent of the “FiOS-killer (http://www.dailytech.com/Comcast+Demonstrates+150Mbps+Internet/article7229.htm)” DOCSIS 3.0 standard, which promises cable line bandwidth of 150 to 300 megabits per second (http://en.wikipedia.org/wiki/DOCSIS) over conventional copper wires.



Sourced from Daily Tech (http://www.dailytech.com/Verizon+Sues+Time+Warner+Cable+for+False+Advertisi ng/article11446.htm)