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1/3rd of HD DVD Players are XBox DVD Drives



269,000 Xbox 360 HD DVD drives sold to date in North America

Buried in November’s NPD video game sales data is an interesting bit regarding the make-up of HD DVD hardware owners. According to the tracking firm, the Xbox 360 HD DVD add-on drive accessory has sold a collective 269,000 units in the U.S., making for a 3.4 percent attach rate with the console.

Microsoft does not openly share its sales figures on its accessories, though a company representative did say in June that it had reached 155,000 units sold – showing a slow but steady adoption rate of the HD DVD add-on.

More at source